Have you read the recent headlines? The Dutch Data Protection Authority (AP) has sounded the alarm regarding a sharp increase in data leaks caused by employees sharing sensitive information with public AI chatbots. A recent incident involving the Municipality of Eindhoven, where CVs and confidential files ended up in public AI models, serves as a harsh wake-up call for every organization.
As a business owner or manager, you face a dilemma. You want your team to work more efficiently and leverage the power of AI. However, you absolutely do not want your trade secrets or personal data to end up on the street or be used to train public models.
The problem is rarely malicious intent; it is usually enthusiasm. This phenomenon is called 'Shadow AI'. Employees start using free versions of tools like ChatGPT or Gemini on their own initiative because they want to work faster.
They often do not realize that with these free tools, the "price" is often their data. Free versions store input and can use it to make their models smarter. That is not what you want happening with your customer data or strategic plans.
The knee-jerk reaction for many organizations is to block access to everything. But by doing so, you also block your company's productivity and capacity for innovation.
At Insero, we believe that security and innovation must go hand in hand. We built our platform specifically to solve this problem for SMEs. We offer the power of the best AI models within a secure, business-grade environment.
Here is how we guarantee your security:
1. Your Data Remains Yours This is our core principle. Your company data, uploaded files, and conversations with our AI colleagues are never used to train AI models. What you input into Insero stays with Insero.
2. GDPR & Privacy Guaranteed We take privacy extremely seriously. All data processing takes place according to strict GDPR guidelines. Furthermore, all communication and data remain within the European Union. There are no opaque routes via servers in countries with different privacy laws.
3. Robust Security Insero is protected by strong encryption and modern security standards. We use secure connections with reputable AI providers who are contractually bound to ensure that data is not stored for training purposes.
Blocking public AI tools often feels like taking a step back for your employees. With Insero, you are taking a step forward.
We designed Insero to feel just as intuitive and easy to use as the chat tools your team is already familiar with. They can start chatting immediately without a steep learning curve. However, unlike a generic chatbot, Insero comes with a specialized team of AI Colleagues equipped with skills that standard free tools simply do not have.
Take Mandy Minutes, for example. While a standard chatbot cannot listen to your meeting files, Mandy flawlessly converts your audio recordings into structured transcripts and summaries. Or look at Timo Trend, who actively researches the web to spot developments in your industry.
It is the familiar chat experience your team loves combined with the specialized superpowers and enterprise security your business needs.
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